Mickler is a seasoned sales and business development professional with over 20 years of experience in residential building products. He has a BS in Marketing from Florida State University, is a licensed Realtor and has a passion for off-market deals. Founder and President of HG Liquidations, Inc., he maintains transparency throughout the supply chain and ensures ethical liquidation of problematic building products in the US.
His core competencies include building partnership-based relationships, communicating with clarity and influence, demonstrating strong salesmanship and persuasion, and applying strategic planning and market research to drive results. He has a proven track record of qualifying prospective investors, partners, buyers, and sellers by initiating discovery conversations and a constant recruit of networking and cold calls. He has demonstrated effective networking, salesmanship, and business development resulting in a very robust customer and supplier list. In his previous role as the President & General Manager at HomeVestors, Mickler bought and sold over 200 single family homes. His mission is to create value and opportunities in the real estate market and to build long-lasting and mutually beneficial relationships with clients and partners.
He began his journey in home improvement with The Home Depot in Miami, FL in 1992, where he gained firsthand experience in retail operations, merchandising, and customer engagement. By 1996, he was fully immersed in liquidations—a natural next step as the building-supply industry began to evolve toward value-driven purchasing and opportunity buys.
Around that time, Steve Wilson—who came from Charter, a Jacksonville-based company involved in real estate, title, lending, construction, and insurance—launched Buildscape, the online marketing arm for CyberMax, a digital media firm that had developed a website for Wickes Lumber Company. Buildscape was later acquired by Dow Chemical and tasked with bringing the fragmented network of “mom-and-pop” lumberyards across the U.S. into the digital marketplace.
Closeouts and opportunity buys became the spark that fueled excitement, with eye-catching promotions like “Power Tools Starting at $1!”drawing builders online for the first time. One memorable example came when American Standard needed to liquidate five truckloads of rainbow-colored toilet tanks and bowls—the entire lot went to a plumbing dealer in Michigan for his annual sidewalk sale, turning a clearance event into a crowd-drawing success story.
One memorable example was when American Standard needed to dump five truckloads of rainbow-colored toilet tanks and toilet bowls. The entire lot went to a plumbing dealer in Michigan for his annual sidewalk sale, creating excitement and drawing customers.
The Dot Com Bubble of the 90s burst, leading Dow Chemical to disband Buildscape. From there, Mickler co-founded Surplus-Liquidation, Inc. (2001). The business quickly expanded with retail outlets under the Contractors Best and Home Renovation Outlet brands. By 2006, there were five stores in Florida. Although the Great Recession of 2007 impacted retail operations, the wholesale business continued to thrive.
Formerly known as Home Center Closeouts, HG Liquidations now continues as a wholesale distributor of building products, specializing in closeouts, seconds, obsolete items, revisions, and buy-backs. A passion for deals, other entrepreneurs, the people that make them successful, solving problems, and creating value drives this business.
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